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– Assessment –

Are You A Value-Added Salesperson?

Answer the following questions based on your actual performance on your last ten sales calls.

Q 1. Was your pre-call planning:
  Unnecessary because you are a seasoned professional and you already know your customers
  A review of previous calls to make sure you were on track and doing what the customer expects
  A longer process than the sales call itself
  Focused on how your products could better serve the customer and solve their problems
  A look at creative pricing alternatives that might benefit the customer

Q 2. When setting the appointment:
  Did you pre-sell the customer by mentioning a "special"?
  Did you position yourself by talking about their weekend, kids or some other personal matter?
  Did you mention an issue that relates to their industry?
  Did you mention an article or book you had read that involves one or more of their customers?
  Setting the appointment was not necessary because your relationship gives you a standing appointment or allows you to drop in

Q 3. When you greeted your customer...
  Did you immediately jump into business matters by asking a broad, opening question such as, "How's business"?
  Did you begin with small talk to establish or reestablish rapport?
  Did you have a "gift" such as doughnuts, a promotional item (pen, paperweight) or a product sample?
  Did you immediately ask a specific question that was of interest to the customer?
  Did you begin with a quick recap of the last call and lay out an organized, well thought out, professional agenda for the call so the customer would know what to expect?

Q 4. As the call progressed, was the customer's body language:
  Relaxed as they leaned back in their chair and took in what you were saying
  Indicating that they were having a good time
  Tense and distant, non-responsive
  Indicating a level of uncertainty, saying, "I had never thought about it that way..."
  More of a roll-up-the-sleeves, working session

Q 5. At the end of the call, which statement best characterizes the CUSTOMER's state of mind?
  "You have given me a lot to think about, everything is not clear."
  "I understand how your product/service can help us."
  "I think there may be more to this that will affect our relationships with our customers."
  "I really enjoy being with this salesperson."
  "I need to test these ideas and concepts with my other vendors."

Q 6. How would you characterize how the time was spent in each of the following areas: Establishing Rapport, Customer Input, Your Input and Ideas, Closing?
  20% Establishing Rapport, 20% Customer, 40% Self, 20% Wrap-up and Closing
  30% Establishing Rapport, 20% Customer, 20% Self, 30% Closing, overcoming objections
  10% Establishing Rapport, 60% Customer, 20% Self, 10% Wrap-up and Closing
  10% Establishing Rapport, 20% Customer, 40% Self, 30% Closing
  10% Establishing Rapport, 40% Customer, 30% Self, 20% Closing

Q 7. On your typical successful sales call, one where you closed the sale, which statement best describes how you handled the price objection?
  You restated the features and benefits
  You made a special price concession without stipulations
  You made a special price concession with some agreements about future business from the customer to justify the concession
  The price objection never came up
  You reiterated the value of your product or service and used quantified analysis to show the customer the specific benefits to their organization

Q 8. After the sales call, what types of action items were on your to-do list?
  Contact the customer again at a later date (one to six months)
  Contact the customer again soon (one to thirty days)
  Rework the proposal or offer to better fit the customer's situation
  Contact someone inside of your organization to determine the feasibility of doing what the customer requested
  Follow-up on a lead the customer gave you

Q 9. After the sales call, what types of action items were on the customer's to-do list?
  Take your ideas to their superiors or to a committee
  Wait for your reworked response
  Begin the process of implementing your solution
  Compare your offering with their current supplier's or other competitor's
  Introduce you to others inside and outside their organization

Q 10. Which statement best fits the way you like for customers to describe you?
  "This salesperson really knows their products and services. They answer just about any question I ask."
  "I really enjoy time with this salesperson; the time seems to fly by and we have a good time together."
  "This salesperson always arrives prepared with documentation, justification and other critical data. Their information is very organized and well thought out."
  "This salesperson spends most of their time probing into our business, talking about our industry and offering ideas. I do not really know that much about their products."
  "This salesperson can always find a way to make a deal come together. They know a lot of options and how to put them together.

Complete the information below. Then click on "Send Me The Results." You'll receive the answers by email, along with some suggestions on improving your value added selling skills, within a few minutes.

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